Urban Elegance: An Exclusive Soft-Launch of Urbantime’s Collection
On October 15th and 17th, 2024, Lecio hosted an exclusive soft-launch event, Urban Elegance, showcasing the stunning Urbantime Collection. We were excited to bring the 015 and H24 product lines from Italy to Malaysia, offering a taste of Italian craftsmanship at our showroom. This event was more than a furniture launch—it was an invitation to experience premium outdoor living.
Leading up to the event, our team transformed the showroom to reflect Urbantime’s elegance and style. We revamped every corner, ensuring the space was an immersive experience for our guests, with brochures, catalogues, POSM displays, and decorations that highlighted the best of Urbantime.
The event’s goal was to invite industry professionals—developers, landscape artists, architects, and interior and exterior designers—to explore Urbantime’s new collections. We focused on the 015 and H24 ranges, featuring tables, chairs, benches, sun loungers, and more, designed to elevate any outdoor space.
As our guests arrived, we greeted them with open arms and began with a guided tour of the showroom. Our Business Development Team led an approximately 30-minute tour, offering an in-depth look at the features, design elements, and quality of our featured products. This was more than just a presentation; it was an opportunity for guests to touch, feel, and experience the high-quality materials firsthand—something we truly believe sets Urbantime apart. And, of course, any questions guests had were answered promptly by our knowledgeable team.
After the tour, guests enjoyed a variety of desserts, snacks, and refreshing beverages, ensuring a comfortable and relaxed atmosphere. While some mingled, others explored the showroom, soaking in the Leisure Lifestyle vibe we’ve cultivated at Lecio.
Our team was always available to engage with guests, answering questions and providing further information. We ensured everyone felt attended to and well-informed.
As the event came to an end, we gave thoughtful door gifts, and guests took photos with the Lecio team, leaving with smiles and excitement about what they had just experienced.
Urban Elegance was a resounding success. Our guests left with positive impressions, and their satisfaction confirmed the event’s success. We look forward to many more moments like this, where we can continue to bring the finest in outdoor furniture and leisure living to Malaysia.